Facebook groups are a great place to show off your products get advice and sell your wares, and the other day was no exception. One that really stood out was a mother of a 6 year old who had created some sort of fake snow. So she was asking in group about her website and what she could do to improve it to generate some sales.
So I thought I would take a look and offer my advice to her, on the face of it the site was nice and clean, easy to navigate and did what it said. However the biggest problem was I still didn’t understand what the product was or how it worked, or even how fun it would be for children to play with.
I suggested that a video would be the best way to do this, as you can show how to create the snow from the packets and how much fun the kids can have playing with it. I also suggested to be creative of some other product lines that could complement it as a one product shop can be very difficult to work unless its something that a lot of people need.
When you look at your products ask yourself, is it obvious what it is and what it does? To you it will be but its your potential customer that needs to know. Remember with any marketing you have to focus on the customer. Keep it simple and explain it clearly, if your potential customer doesnt understand what it is your selling they wont be buying it, they will go and spend their money elsewhere.
Video is really easy and simple to do these days, you don’t need a lot of expensive gear, you can do it off a mobile phone if needs be. A simple and really good video could see that business and yours accelerate its sales very quickly, especially with Christmas just around the corner.
So have a look and see what you could do to be more creative to explain your products or services in a simple, clear and obvious way.
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